A surge in demand for homegrown cut flowers has led to a rise in flower farming businesses across south-west England.
Around 240 of the 1,100 members of trade body Flowers from the Farm are based in Devon, Cornwall and Somerset. The sector is estimated to bring £30m a year to the UK economy.
Georgie Newbery set up the organisation after starting her own flower business and watching the industry grow. She said there had been a "huge increase in demand for locally grown flowers".
"The customer has really woken up to this fact. They want high quality and they want sustainability."
Devon Chamber of Commerce said flower farms played an important role in "supporting both local enterprise and sustainable land use".
Newbery, who farms near Bruton in Somerset, said there had been a "huge increase in demand for locally grown flowers" in recent years.
She said: "When I started growing flowers for sale 16 years ago, there were very few people like me in the whole country. I could find maybe five of us, and now there are over 1,100."
Despite the homegrown industry's growth, the UK market relies heavily on imported flowers and foliage, according to Newbery.
"We import 85% of the flower foliage that we buy at market into the UK."
She said that highlighted the potential for more flowers and foliage to be grown domestically, helping to keep spending and employment within rural communities.
"The more that we can grow ourselves, the more we keep that money in the UK, the more we keep that money in the South West, the more employment there will be in the South West."
Newbery said flower farming could also provide opportunities for farmers looking to diversify.
"Flowers are worth more than cabbages," she said.
At Petalon Farm, near Newquay, Florence and James Kennedy are among the growers helping to meet rising demand for locally produced flowers.
"We're just trying to grow interesting varieties of different flowers for our bouquets, so they're always a bit unusual and using things that you might not necessarily have heard of before," Florence said.
The farm grows hundreds of flower varieties for bouquets sold across the UK, with crops planted throughout the year to extend the season for locally grown flowers. Some are also dried for use in winter arrangements.
"We want to be able to offer Cornish flowers for as much of the year as possible," she added.
The number of flowers cut on the farm has grown significantly in recent years.
Homegrown Flower Demand Boosts South West Farms